West Ham beat Tottenham to 2012 Olympic Stadium

Last updated : 11 February 2011 By Daily Mail

The Hammers, as previously revealed by Sportsmail, were officially named as preferred bidder by the Olympic Park Legacy Company.

Up in lights: How the stadium will look once West Ham move in after the 2012 Games

They rubber-stamped West Ham's triumph -a formality that is itself likely to be nodded through by the Government and London Mayor Boris Johnson to complete the process by Easter.

The Hammers are already turning their attention to renaming the stadium at a price that could generate around ?150million in an auction between blue-chip companies.

They have the right to keep the word 'Olympic' in the title after being given special dispensation by the IOC to do so because, unlike Spurs, they promise to keep the athletics track as well as providing facilities for the community.

The right direction? A sign points to West Ham outside the Olympic Stadium in Stratford

West Ham - and the mastermind of their success, vice-chairman Karren Brady - who are planning to unveil a host of initiatives in and around the iconic arena which will become their home from the start of the 2014-15 season.

They are confident that they will succeed in re-opening the National Football Museum, previously in Preston, in east London, providing a showcase for Bobby Moore's shirts and the 1966 World Cup winning medals won by the club's golden generation. The plan is to name the gates after legendary manager and stalwart John Lyall.

Away from football, a deal to bring Madonna to perform at the stadium - which would expand to its maximum size of 107,000 for the concert - is well advanced. An agreement has been struck with Essex County Cricket Club to play Twenty20 matches there.

Head to head: Daniel Levy and Karren Brady were involved in a big battle for the stadium

The signs are that West Ham's bid wasunexpectedly deemed more financially robust by the OPLC, not least because they are partnered by Newham Council.

As the local authority, they were seen as more rooted and reliable than the banks who were due to lend Tottenham ?250m. It is an irony given that they made great play of theirsuperior monetary power.

They are left with the problem of what to do next. Spurs need a bigger ground than the 36,000-seat White Hart Lane but have baulked at finding ?450m to move to a 56,000-seat stadium next door. No wonder they are smarting.

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?Explore more:People: Karren Brady, Bobby Moore, John Lyall, Daniel Levy, Boris Johnson, Madonna Places: London, Olympic Stadium Organisations: Newham Council

Source: Daily Mail

Source: Daily Mail